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Plenti

Freelance Graphic Designer

Client

Plenti

Location

Sydney, Australia

Date

October 2023

I came aboard this project as a freelance graphic designer tasked with producing social media content, animated digital banners and short-form videos, all while strictly following Plenti’s brand guidelines. I had to ensure each asset used the correct colour palette, typography, illustrations, and tone of voice. My goal was to maintain consistency across formats yet still bring energy and engagement to every piece.

Play by the rules

I created social content: static graphics, posts, and carousels intended to build trust, clarity, and consistency. Every design was anchored in the brand’s palette, typographic rules, and voice so that even in a crowded feed, viewers immediately recognised Plenti.

In action

With animated banners I added motion: transitions, reveals, timing. The constraint of the brand guidelines pushed me to be disciplined, where logos could appear, how far I could push effects, ensuring any animation elevated rather than overshadowed. The interview video was a different rhythm, capturing real human presence. I edited with pacing that reflected both professionalism and warmth.

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