Board Insights

For the AICD Board Insights project, I was tasked with developing a brand identity that would clearly embody the partnership between the Australian Institute of Company Directors and BoardOutlook, creating something that would look distinct and cohesive in its own right, rather than simply a hybrid of two existing brands. The goal was to ensure the joint offering would feel credible and trustworthy, with its own voice in governance services, while reflecting the rigorous standards and expert reputation of AICD and the data-driven, technology orientation of BoardOutlook.