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Icon Film Distribution

Graphic Design | Project management

Date

Location

Sydney, Australia

Date

2013 - 2015

At Icon Film Distribution, I worked as part of the in-house creative team producing visual campaigns for major film releases across the Australian home entertainment market. My role spanned the full creative rollout, from designing DVD and Blu-ray packaging to developing print and digital advertising that brought each title’s personality to life.

From global to local

Using existing film photography and key art as the foundation, I adapted global assets into locally relevant creative for the Australian market. Each campaign required balancing cinematic appeal with commercial clarity, ensuring that the final artwork was visually striking, audience-appropriate, and production-ready.

Bringing it all together

Working across multiple titles at once, I collaborated closely with marketing and production teams to deliver cohesive campaign materials across social media, print, and retail. The result was a suite of design assets that extended the theatrical identity of each film into an engaging home entertainment experience, capturing both the spirit of the story and the excitement of discovery.

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